It is no longer enough to be able to do your own thing.

Writing a blog post, setting up a campaign, giving an inspirational presentation, writing sequences that sell, hosting an insightful podcast. 99% of us can no longer thrive off of only mastering one of those things.

The two things we need to add to the picture are:

1. Doing your own thing at scale – e.g., coordinating the writing and distribution of 100 blog post in one year.
2. Doing your own thing in a way that serves other people that work with you – e.g., coordinating the writing and distribution of a series of blog posts that present the product uniquely and faithfully, while at the same time increases the win rate of prospects in a customer segment.

Art is for the 1%.

For the rest of us, it’s business.