Somehow we've all bought into the story that marketing is about tactics, hacks, posts, optimisation and measurement. It's an interesting story, one that somehow feeds both our need to stay ahead of the curve and our tendency to aimlessly complain when things don't work. The genius of Google and Facebook as platforms is that they … Continue reading Just a story
Category: leadership
Presenting
If you are preparing to deliver a presentation that matters (to you), consider the following. Start with the audience and the change you'd like to see (even when you are just presenting results, you are still demanding a change). List them down somewhere and have them visible throughout the process. Have the deck ready early, … Continue reading Presenting
Balancing act
There are two key challenges to the work of leaders. Two extremes you'll constantly have to struggle balancing. On one side, you have the difficult task of letting go, delegating, leaving space to others. On the other, you have the need to maintain a level of involvement and commitment, showing you care and you are … Continue reading Balancing act
Everything you say you’ll do
There are not many things you are asked to do when you lead other people. Certainly, making sure your team has the needed support. Financial, political, and technical support. Also, truly listening to and caring for your team members, including helping them find a career trajectory they are comfortable with. Finally, taking difficult decisions when … Continue reading Everything you say you’ll do
Walk the walk
It's tough demanding somebody to do something you are not doing yourself in the first place. Try ask your kids to spend less time in front of the screen when that's all you do as soon as you have a moment of free time. You can play the "I'm-the-adult" card for a while, and yet … Continue reading Walk the walk
Leading juniors
When you hire somebody junior in your team, there are few things you need to make sure of in order to have this person develop, perform and be more than a cheap source of labor. Allocate time to support them. In small teams, this can be complicated, and yet a junior member is most likely … Continue reading Leading juniors
Offer problems
When leading people, it's better to be careful about pushing urgencies down the line. An urgency is always something personal. Something that is urgent for you is rarely urgent for another person, and when you leverage your position of power to get that done, two things happen. First, the machine gets stuck. The member of … Continue reading Offer problems
