The version you will never be

Eventually, you will have to make peace with the version of yourself you will never be.

With your childhood dreams. With what your family wanted for you. With what you never liked and got inculcated with anyway simply because you were born there. With what has changed and will not come back.

It’s a huge challenge, probably one of the biggest one you’ll face.

What you are not, you simply are not.

It does matter

If someone would look at you now, what would they see?

If they would check on you while you are working, relaxing, exercising, parenting, leading, what feeling would they be left with?

If they would have a chance to take a peek at you when no one else is watching, what would they learn?

This is the compassionate responsibility to try and be your better self at all times, it is not the merciless burden that makes you give up.

And it does matter.

Lazy adjectives

A pervasive offering is not going to make you win.

A best-in-class solution is a fake promise.

Seamless integration with other tools is a given.

An optimized tool to increase productivity is just not enough.

A customer-driven way to increase leads is meaningless.

Unless it is to describe something that’s truly making you stand out, avoid using adjectives in your copy. Their use is inflated and they do not add any meaningful hint at the value you deliver.

They are a lazy shortcut.

Take the time to explain instead. In as little words as possible. In a clear language. In words your audience can relate to (and other audiences can’t).

Do the work.

Small is your buddy

Start from small.

A little thing that bothers you just a little. Something you want to change. Something you want to try. Something that’s been on your mind for a while.

Something small.

We often fail because we want to get to the end result right from the start.

We go on a diet, and we want the body we desire on week 1.

We start a blog, and we want an audience from day 1.

We land a new job, and we want to love it already on the first month.

We found a new company, and all we think about is to make it a unicorn.

Start from small instead. Break the big achievement down into small, if you need.

Small is your buddy.