We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.
And now we worry that a machine can take our job?
AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.
For all the others, we still very much need you.
It’s not the rise of the robots that frightens me.
It’s the rise of all those corporatists who have forgotten that humans matter.
Stick with something long enough and it will change you.
Stick with something you have chosen, something that is difficult, something that is inspiring, something you would not normally do, something that you had wanted to do for a long time. And it will become a passion, a second nature, an habit.
Stick with something long enough and it will save you.