A downside of the amount of data and information we live with nowadays is the fact that one can cherry pick the metrics that better support their story of the day. Story and evidence go hand in hand, and story-building is also about choosing what to measure and what to focus on. If tomorrow that … Continue reading Story and evidence
Everywhere
The voice of your customers - what they feel, what they want, what they say, how they speak about their problems, your product and your competitors, what they think - is everywhere. It's in the messages they send to your sales and support. It's in the reviews they leave online. It's in the forums and … Continue reading Everywhere
A step back
The fact you do not have all the necessary skills to do something you have been chosen to do can be a reason why, for a certain period, you cannot perform at your best. But you have to make sure it does not turn into an excuse. Being chosen is a responsibility, and you have … Continue reading A step back
When feeling down
When you are having a tough period, double down on your practices. Whether it's meditation, writing, running, working, helping, or any other. Being consistent with what makes you feel good, with what gives you a sense of accomplishment, is even more important when there's something that deeply troubles or bothers you. And by the way, … Continue reading When feeling down
The experience
If there's one thing that everybody in marketing agrees on is that to effectively market a product or service you should not talk about that product or service. And if you look around, you know that very few practice what they preach. https://youtu.be/G9TdA8d5aaU This video from Apple is something to aspire to. There's loads of … Continue reading The experience
A different decision
Our experience dictates how we are going to react to what happens around us. A look, a word, a smile, or the lack of them. A failure, a comment, a blank page, a missed opportunity, a bad day, a mistake, a moment of anger, a lack of control, a fall into a negative habit, an … Continue reading A different decision
The magic of technology
We got accustomed to thinking that technology, whatever technology, as long as it's shiny and new, will eventually solve a problem. As a result, we have lost the ability to focus on the problem - though someone might argue whether this ability has ever been central. If left to itself, technology will not amicably and … Continue reading The magic of technology
