We must say "I am sorry" and "thank you" as many time as it is needed to strip the expressions of any trace of shame, defeat, capitulation. We must say that often, over and over again. Even when we are not fully convinced we should. Even when the other person's behaviour does not fully justify … Continue reading Training empathy
Would you?
Would you buy your own product? It's not a difficult question to answer for most founders and executives, but there is a lot more to it that is worth asking. Would you spend money regularly over a period of time to use your product? Would you do that after having visited your website? Would you … Continue reading Would you?
Hiding
If there is a feature or a characteristic of your product that consistently keeps your audience from buying, you have one of two options: change the feature, or change the audience. Hiding the feature, on the other hand, is but a shortsighted and counterproductive trick. You actually want people to know about it as soon … Continue reading Hiding
Happiness
No one is responsible for your happiness but you. Not your boss, who is delaying your promotion until next year. Not your partner, who is distracted by their troubles and can't always give what you would like. Not your kids, who have been fussy lately, always trying to catch your attention as soon as you … Continue reading Happiness
In the middle
As it often happens with complex issues, even the discourse around the current pandemic has been shrinked to a binary matter: economy vs (public) health. And of course, as with any complex issue, there is much more to take into consideration. There is the problem of parents who are taking care of their kids full-time … Continue reading In the middle
A new wave
Three opportunities for a new wave of social media. Subscription based - As they say, there is no such thing as a free lunch. Social media is no exception. For years, we have thought it was free (or very cheap, if you are an advertiser), but the costs we have all been paying are actually … Continue reading A new wave
The first time
We are rarely as nervous and preoccupied as when we attempt something for the first time. Yet, in principle most of us are ok with the idea of failure when trying something new. The first time is a learning opportunity, a chance to put in practice some of the theory we have read about, a … Continue reading The first time
Not a straight line
Checking for others' motives is a futile exercise, whose only purpose is to strengthen our internal narratives. If I believe my work is not good enough, then the person asking how it is going is doing that only to mock me and enjoy my failure. If I am not worth of the love of anybody, … Continue reading Not a straight line
Weak signal
Companies are about to send a signal to Facebook. But a signal, as strong as it can be, is stuck in a single moment in time. What about when July is over? Losing 1% of ad revenue for one month is not going to change the way Facebook carries out its business. So, what is … Continue reading Weak signal
Better self
Most of us are on a journey to a better self, the best possible human being we can be at any given moment. And on such a journey, we are on our own. That does not mean we do not have partners, friends, parents and relatives, colleagues and peers, kids and acquaintances accompanying us and … Continue reading Better self
