Not everyone is interested in what you have to sell. Not all those who are going to enter your shop will end up paying for something. Not all those who click on a banner are manifesting an interest in buying. Not all those who ask a question, or many questions, have their wallets open, waiting … Continue reading Stumbling on the funnel
Just a story
Somehow we've all bought into the story that marketing is about tactics, hacks, posts, optimisation and measurement. It's an interesting story, one that somehow feeds both our need to stay ahead of the curve and our tendency to aimlessly complain when things don't work. The genius of Google and Facebook as platforms is that they … Continue reading Just a story
Not all the roads
Annie Duke: We have this trade-off. We can kind of feel the pain in the moment, but the pain is going to be better in the long run, if we use it well, because we are going to be better decision makers in the long run, because we are experiencing the pain.But the pain in … Continue reading Not all the roads
Presenting
If you are preparing to deliver a presentation that matters (to you), consider the following. Start with the audience and the change you'd like to see (even when you are just presenting results, you are still demanding a change). List them down somewhere and have them visible throughout the process. Have the deck ready early, … Continue reading Presenting
Balancing act
There are two key challenges to the work of leaders. Two extremes you'll constantly have to struggle balancing. On one side, you have the difficult task of letting go, delegating, leaving space to others. On the other, you have the need to maintain a level of involvement and commitment, showing you care and you are … Continue reading Balancing act
Everything you say you’ll do
There are not many things you are asked to do when you lead other people. Certainly, making sure your team has the needed support. Financial, political, and technical support. Also, truly listening to and caring for your team members, including helping them find a career trajectory they are comfortable with. Finally, taking difficult decisions when … Continue reading Everything you say you’ll do
Value is how, what and why
There are three dimensions to value. The first one is about the product, the "how" dimension. At this level, you are talking about how your product can help, how different features can be used, the technical specs and everything that does depend 100% on your team. There's a whole lot of companies that stop here: … Continue reading Value is how, what and why
