There is always a warning. There is always a sign. You should be prepared, and yet you are not. Partly because it is easier to think at life as a straight, uninterrupted line. Partly because most warnings are encrypted, unclear, have mixed words, and it is only easy to spot them afterwards. And so, when … Continue reading Warnings
Keep at it
The months we are living are a challenge. And even those who are lucky enough to still have job, to have a house, a supportive family, food on their table every day, more comfort than the vast majority of the world population. They too are struggling. We live now in a prolonged liminal phase and … Continue reading Keep at it
Data
Data is everywhere these days, that also means we got accustomed to looking at data to find meaning in situations that are difficult to interpret. And so, if you present numbers or percentages, be aware of two things. First, if that is all you have to say, people will get bored fast. If you do … Continue reading Data
Brand
A part of marketing is generating sales. And a part of marketing is fostering brand. There are some myths around this that should be debunked. Starting with the fact that the two things are separated and can live independently. Perhaps that is true in the short term, but building a business is a long term … Continue reading Brand
Patches
Many organisations mistake customer centricity for customer support or customer success. Yet, having the customer at the core of what you do is not about being there when they need help and collecting high scores on a satisfaction survey. It is actually more about aiming at getting rid of those things, because when the customer … Continue reading Patches
Simplify
This is a very well crafted video that tells of how ahrefs went about redesigning their home page. It is about the company, but it is not about the product. It is something the target audience wants to know about (web page redesign). It has a twist right at the beginning (the 3 copywriters) that … Continue reading Simplify
Today and tomorrow
Success is about aligning the actions of today to the desired outcomes of tomorrow. This is where most of us fail. Because the short-term adrenaline rush, the immediate reward, is very attractive when compared to something that might (or not) come at some point in the future. And what if when we are there we … Continue reading Today and tomorrow
Endorsement
Endorsing someone or something demands a huge amount of honesty and awareness. Honesty, because you need to be absolutely sincere both with those you recommend and with those you recommend to. The former need to know what you stand for, what you can and cannot accept, what you will do in case trust is broken. … Continue reading Endorsement
Things done right
The moment we think: "if you want things done right, do it yourself". That is the moment things actually stop being done. No matter the level we reach in our career, we are not responsible for everything and we are not capable of doing everything. The illusion that telling others what needs to be done … Continue reading Things done right
Dangers and threats
We are constantly scanning our environment for dangers and threats. And we end up seeing dangers and threats pretty much everywhere. Even when an actual danger or threat is not there, or is still just a hint of what might later become a danger or threat. The wisest way one can spend their time is … Continue reading Dangers and threats
