When marketing is in total and complete service of sales, it is very easy to fall into traps. You get what you reward, after all. And if it is numbers you are after, you will find somebody who can sell them to you, or somebody who can induce you to believe in a new made … Continue reading If it’s numbers you want …
Can you listen to an argument you do not support without interrupting? Can you accept someone speaking at a public event near you about a topic that is sensitive and towards which you have a strong opinion, without mounting a protest and demanding the event cancelled? Can you survive your favourite TV show being cancelled, … Continue reading Important and not
When you go on a first date, you are not expected to discuss the most intimate recesses of your mind, nor your most embarassing habits. At the same time, if after being married to a person for few years you would find it difficult to open up and you would refuse to discuss yours and … Continue reading Here is what we do
It is fairly easy to step out of anonimity for a moment, particularly in this world in which everybody has unlimited access to tools and channels to reach a wide variety of people. Of course, sustaining it for longer is as intense as a job. It's not by chance that nowadays bloggers, youtubers, influencers that … Continue reading Will you waste it?
When you broadcast a message, some will get it and subscribe, while others will resist it and deny it. You can either foster and engage with those who get it, or you can attempt to convince and prove wrong those who resist it. Sometimes it will look like you are doing both at the same … Continue reading Either-or
When you engage in a new connection, expect friction. You are trying to tie-in two (or more) parts that were separated before, and therefore it is granted there's going to be misunderstanding, resistance, overreaching and suspicion. Your role is to not misinterpret all of that as a signal a connection is not needed or wanted. … Continue reading Building bridges
What should you learn next? Should you double down on something you are already good at, trying to refine your expertise in that field? Or should you try to fill a gap, working on something that you and people around you see as a weakness? I have changed my opinion over time on this particular … Continue reading You don’t know it