How to win friends and influence people

The very same title kept me from reading How to win friends and influence people by Dale Carnagie for a long time. The idea that friends can be won and people influenced was something I just could not digest. People (and friends alike) would love me not because of some weird subterfuge, but certainly because … Continue reading How to win friends and influence people

What marketing is not

The inability to listen. The idea that by interrupting and telling your story people will be amazed. The practice of segmenting into hundreds of small niches to feed them whatever they want today. The ideas of optimization, hacking, ranking, fans and followers. The belief that data is better than interactions. The effort to second-guess needs … Continue reading What marketing is not