Feedback often creates tension. I want it this way. I am not sure what, but something does not work. Your piece of content misses the bigger picture. Can you change that part and make it more professional? I am sorry, I really do not like it. Tension might eventually take you to a better place, … Continue reading Tension
Changing behavior
Marketing is about changing behavior. And what marketers often fail to grasp is that the change is not about a transaction. It is about a connection. When you make it about a transaction it is the here and now, this is what we have, this is what you need, take it, here is how much … Continue reading Changing behavior
I believe
I believe is a powerful statement, one that leaves little room for discussion. It is challenging to move from there, and often the only way forward for an argument based on I believe is to go back and exit it. It quickly becomes a matter of who is going to get tired first and withdraw. … Continue reading I believe
Uncomfortable
Doubts, uncertainty, rejection, feelings of inadequacy come attached to every idea. And the answer, of course, is not to stop having ideas, developing them, sharing them, advocating for them. The answer is getting comfortable with the uncomfortable, accepting that having ideas is but the first step in a long process that could, and actually most … Continue reading Uncomfortable
Better questions
Are you good? and Can you tell me of a time you have been good? are clearly two very different questions. The first one is instinctive, of course I am good. The second one activates the slow part of the brain, the reflective part, and is way more difficult to lie to. Behavioral questions like … Continue reading Better questions
I do not know
When you let go of things you are not good at, you find the space and energy to double down on your strengths. And, equally importantly, you leave the space to others in your team to do the same. For leaders, this is particularly crucial. We tend to think we should know it all and … Continue reading I do not know
Choice
When you have the choice, when no one is watching, do you choose the product or service you are trying to sell, or one of the alternatives? This might seem like an unnecessary question, yet honest answers could surprise, particularly when digging into the various uses a product or service is supposed to have. At … Continue reading Choice
Leaking
Work leaks into your personal life, news and preoccupations leak into your personal life, continuous demands of attention leak into your personal life. And to some extent, that is fine. At some point though, that becomes untenable, and that is precisely what you need to be aware of. When does that happen? How does that … Continue reading Leaking
Bold models
The great thing about shipping content that matters to your own audience is that you can let them choose how much they are willing to pay for it. And in average, you will get a fair compensation. Business models have been turned upside down in a world where everybody is a content creator. There is … Continue reading Bold models
Stand out
The faster way for you to build a story is to record what you do. Do it daily and consistently, and after a while, as you look back, you will find threads that already are the seed of a narrative. Put them together, water them, double down on recording, and you have everything you need … Continue reading Stand out
