Human matter

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.


When you can’t stand somebody.

When you have problems with them, can’t figure out what they stand for, have concerns about their agenda.

When you had an argument, can’t see eye to eye, really can’t understand.

When they are so different they annoy you, unnerve you, dishearten you, hurt you.

The only real thing to do is to be even closer to them. If you care about the relationship, of course.


Two take-aways from this clip from the interview between Elon Musk and BBC reporter James Clayton.

  1. It does not matter who has your back, you have to be prepared. You have to know what you are talking about. You have to do your research. You have to have facts. And if you don’t, which is fair, because sometimes there’s just too much to know, just avoid the topic you are not prepared about altogether. Drop it.
  2. There’s a point when you are winning an argument where you need to check with the situation and concede something to the part that is losing the argument. If you don’t, you are just going for the kill, and nobody appreciates that.