It might be that after the hyped launch, the excellent marketing execution, the promise of a new way, the vision of a better future, and much more, Hey.com is just asking too much of its audience. Because investing time and money in a channel (email) that most people consider as that tiny room in their … Continue reading Timing
Tag: social media
Start building
As of today, there is nothing more difficult than building an interested, dedicated, and active audience. As of today, there is nothing more important than building an interested, dedicated, and active audience. If you are doing anything else, it might feel easier, more impactful, direct, but it is mostly a short term illusion. Get rid … Continue reading Start building
Newsletters
As I have cleaned up the mess that was (still is) my personal inbox, I have grouped together few resources that are worth checking out if you are interested in any of the topics below. Leadership Seth Godin's blog - Delivers daily, and rarely fails. It might be considered "marketing" by most, but I personally … Continue reading Newsletters
External help
There are three kinds of external help a marketing department can get. There is the help that is valuable because it provides a competence that is missing. This is typical when you hire a freelancer, for example. Perhaps you have a small team, you lack some skills, you want something specific done that you cannot … Continue reading External help
Specific
Would you rather buy services from: A company that promises to improve your workforce efficiency;A company that promises to reduce the lead time of your projects by 10%;A company that promises to digitalize your paperwork and automate some of the most tedious of your processes, therefore reducing lead time of your projects by 10%;A company … Continue reading Specific
Elsewhere
Things that will make people stop listening and move their attention elsewhere. Raising your voice. Interrupting. Antagonizing. Being self-important. Imposing your own topic. Using more than three items in a list. Not making pauses. Technical jargon. Not letting the other speak. Getting distracted. No form of personalization. It does not matter if your idea is … Continue reading Elsewhere
Aspiring
If you are starting in marketing today, whether you are a fresh graduate or you are changing career, the best way for you to employ your (free) time is creating content. Show us that you have ideas and creativity (you do!), that you are methodical and consistent (you can be!), that you can try, fail, … Continue reading Aspiring
Mess
What HBO is doing with their streaming offering is the perfect example of how bad marketing can ruin a great product. Having three brands (HBO Max, HBO Go and HBO Now) to essentially serve the same audience has created a lot of distraction and confusion, and it has not helped one bit in delivering the … Continue reading Mess
Data
Data is everywhere these days, that also means we got accustomed to looking at data to find meaning in situations that are difficult to interpret. And so, if you present numbers or percentages, be aware of two things. First, if that is all you have to say, people will get bored fast. If you do … Continue reading Data
Brand
A part of marketing is generating sales. And a part of marketing is fostering brand. There are some myths around this that should be debunked. Starting with the fact that the two things are separated and can live independently. Perhaps that is true in the short term, but building a business is a long term … Continue reading Brand
