Not everyone is interested in what you have to sell. Not all those who are going to enter your shop will end up paying for something. Not all those who click on a banner are manifesting an interest in buying. Not all those who ask a question, or many questions, have their wallets open, waiting … Continue reading Stumbling on the funnel
Tag: social media
Just a story
Somehow we've all bought into the story that marketing is about tactics, hacks, posts, optimisation and measurement. It's an interesting story, one that somehow feeds both our need to stay ahead of the curve and our tendency to aimlessly complain when things don't work. The genius of Google and Facebook as platforms is that they … Continue reading Just a story
Time for a change
You are at a party. You have been nervous lately at the idea of coming to this party, so while you drive there you rehearse some situations in your mind. You prepare interesting stories, a couple of funny anecdotes, think about how to invite people to your own party next week, and mentally remind faces … Continue reading Time for a change
Secret recipes
Sometimes I wonder why so many people decide to share their secret sauce online. Why should they give away what made them and their organisations successful, particularly if they are still in business? Why not keeping it all for themselves, compounding edge on competitors and alternatives? Then I immediately realize, of course they do. They … Continue reading Secret recipes
A matter of choice
With 2.41 billion monthly active users and its stock trading at the high-end of its 52 weeks rolling average, Facebook is not going to take responsibility for the damages it does to society and democracy. Businesses tend to change when things go bad (we all do, to be honest), and despite some slaps on the … Continue reading A matter of choice
We just don’t care
Is Faceapp sending your picture and personal data to a shady Russian firm that will use them against your will for illecit purposes? Two considerations about the question that has dominated the internet in the past weeks. Number 1, the level of mistrust towards tech companies is continuosly growing. And for good reasons. Faceapp is … Continue reading We just don’t care
Don’t make it difficult
When adding complexity to a customer experience, we should ask if we do so to deliver more value or to put a patch on some insecurity of our organization. Having customers queueing on the phone just means we are not sure we will be able to handle their questions. Sneaking an hidden price in the … Continue reading Don’t make it difficult
