What would be of your marketing if tomorrow you would be left without behavioural information, pixels, tracking, preferences, and so on? Just a reminder that the tools you use today to deliver your message are just tools. Much more important is what's behind that: what you stand for, what your customers stand for, what your … Continue reading A reminder
Tag: social media
On-demand advertising
I am shopping for a new car, and only today I spent a couple of hours looking for a good option for my family and myself. With all the content and ads we are exposed to nowadays, I find it puzzling that there is no single space on the internet where I can go, say … Continue reading On-demand advertising
Positioning
What does a book from the 80s have to teach to marketers today? Let's see. Advertising is, for the most part, unwanted and unliked. In some cases, advertising is thoroughly detested. [...] In general, the mind accepts only that which matches prior knowledge or experience. Millions of dollars have been wasted trying to change minds … Continue reading Positioning
Metrics that distract
Reading this reminded me of the time I found a job ad for Social Media Manager listing 1,000 (or was it 10,000) friends on Facebook as a requisite to apply. We are easily mislead by what is not important, and so we believe that doing Marketing on social media is about metrics that are as much … Continue reading Metrics that distract
Isolated acting
Your actions will have a much higher impact if they fit in a story you live every day. Your feedback will be taken more seriously if it's part of a more general attempt to genuinely help move the situation forward. Your survey will get a better response rate if it's framed in an ongoing effort … Continue reading Isolated acting
There’s a time for everything
In the past, we used to go the office from 9 to 5. Most had very little responsibilities, as they were told what to do. Our professional life was figured out at graduation (for some, even earlier), and the personal life was fairly standard for the majority of people. We were closely in touch with … Continue reading There’s a time for everything
Numbers have stories
If the chances to contract a disease increase 10%, we would all be much more worried and depending on the disease even panic. Yet it would be more accurate to ask how much the disease is common in our population: if originally out of 100 people 1 catched the disease, the 10% increase would sound … Continue reading Numbers have stories
