When we hear, read, or consume content, all we get is often about us. Our fears, expectations, experience, knowledge. What we think about the author, about the medium, about the source. The day we are having, the day we are not having. Likes and dislikes. How confident we are today, what we have been told … Continue reading On hold
Tag: social media
Auto reply
Four ways companies can decide to (automatically) answer an application for an open position. #1*crickets chirp* #2Hi, we have received your application. Best Regards. #3Hi *candidate name*,Thank you for your interest in *company name*! We wanted to let you know we received your application for *open position*, and we are delighted that you would consider … Continue reading Auto reply
Not going to work
The things you say have a life of their own. They do not fade once you are done saying them. They keep floating, and those who have heard them carry them around for an indefinite amount of time. They change in meaning. They change in strength. They change in effect. Often they are still there … Continue reading Not going to work
All-encompassing
When you are sending a message to the mass, the tendency is to make it as all-encompassing as possible, and by doing that you probably fail to make it relatable, motivating, effective. A great example is what happens every year when companies share season's greetings with their audience. And as it is possible to send … Continue reading All-encompassing
Kindness
Kindness starts from understanding that we are not alone. That despite our uniqueness, the pain we feel, the challenges we face, the preoccupations that keep our mind busy are common. That what we are going through is the reflection of what our neighbour has lived for the past six months. That the person who does … Continue reading Kindness
Alignment
Every single company is on a mission to talk about value. Value proposition, value selling, value chain, added value. And (almost) every single company fails to appreciate what value is. That's because value is defined not by your management, but by your customers. It is not about increased productivity or improved workforce efficiency, but it's … Continue reading Alignment
The greatest illusion
Here is an extract from the lawsuit that is rocking social media, particularly interesting for marketers. 253. For example, as a result of Facebook’s unlawful conduct and harm to competition alleged above, advertisers are harmed by a lack of transparency about Facebook’s reporting metrics, inability to audit Facebook’s reporting metrics, unreliable metrics due to Facebook … Continue reading The greatest illusion
For everybody
A truly rare skill is the capacity to express challenging concepts in ways that everybody can understand. Marketers could have a look at Bill Nye and take some notes. https://youtu.be/xqI1i8cxQhM
Bandaid
When you launch a rebrand, it's often better to just rip off the bandaid. One piece of evidence. Google launched Workspace today, as a replacement to Google G Suite offering. Microsoft launched Microsoft 365 six months ago, as a replacement (?) to Office 365 offering. Judge for yourselves.
Timing
It might be that after the hyped launch, the excellent marketing execution, the promise of a new way, the vision of a better future, and much more, Hey.com is just asking too much of its audience. Because investing time and money in a channel (email) that most people consider as that tiny room in their … Continue reading Timing
