Children who are under 13 cannot use Facebook, Instagram, Twitter, TikTok, or YouTube.
Children who are under 16 cannot use Whatsapp.
The point is, we are not ready for social media. We might want to hide behind the innovation mantra, but the truth is we are not ready.
Once you have put something out in the world, it is your responsibility to ensure it is used in a proper way.
Shifting the responsibility to users and customers is just spineless.
Most of what we do goes unnoticed.
Good and bad not always get rewarded or sanctioned as we are used to see in novels and movies. And we are often alone dealing with what follows.
Not only we are main characters to our own movie, we are also the sole interested audience.
Can you accept that?
A pervasive offering is not going to make you win.
A best-in-class solution is a fake promise.
Seamless integration with other tools is a given.
An optimized tool to increase productivity is just not enough.
A customer-driven way to increase leads is meaningless.
Unless it is to describe something that’s truly making you stand out, avoid using adjectives in your copy. Their use is inflated and they do not add any meaningful hint at the value you deliver.
They are a lazy shortcut.
Take the time to explain instead. In as little words as possible. In a clear language. In words your audience can relate to (and other audiences can’t).
Do the work.
Understand that it is normal to want to make things complex.
To want to add just one more feature. To want to make a clause for that particular case. To want to split the price to make it more flexible. To want to tell exactly how it works. To want to cover all the needs of all possible audiences. To want to factor in all the preferences of all possible stakeholders.
Understand that it is normal to want all of this.
And understand also that customers want simple. You yourself want simple when you are the customer.
Complexity is natural. It is also not what is going to make your business grow.
