New things

The worst way you can welcome a new thing a colleague has worked on – something that fills a gap, something that was needed and was not there – is to say: “Can you also do this?”.

Of course, it’s imperfect. It’s the first time you have that.

Of course, you have ideas and opinions. You were given time to think about it.

Of course, it will get better. That’s probably also why they have shared it.

“Can you also do this?” is the surest way to have the colleague stop working on it. Welcome the novelty instead, the initiative, the boldness. And give the new thing time to develop and accept your vision.

Before and after

What you are today is nothing compared to what you will be tomorrow.

And what you are today is massively more compared to what you were yesterday.

Life is continuous progress. Many look for success in what lies ahead – I will have more – while at the same time regretting the lack of what once was – I was better off. The point is to completely revert the perspective, and start measuring success looking at the path so far while aspiring to what comes next.

It’s always the journey, not the destination.

Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.

Epicurus

When the going gets though

Are you into it only when everything is great, or even when it’s difficult?

Do you show up for work only on your best days, or even when you don’t feel like it?

Are you happy to take your turn in the company meeting only when the results are great, or even when you’ve had a bad period?

Do you love your partner only when they make you coffee in the morning, or even when they are just too busy to even drink the coffee?

Are you a leader only when the team is great, or even when the team needs guidance and motivation?

The point is, it’s easy when it’s easy. It’s when the going gets tough that the tough get going.

Breakthrough

You don’t have to tell, to explain, to convince, to persuade.

You just have to listen, understand, and play back.

That’s copywriting.

Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the heart of millions of people, and focus those already existing desires onto a particular product.

Eugene Schwartz, Breakthrough Advertising (1966)

P.S.: Thanks Katelyn Bourgoin for sharing this in the first place.

An important metric

There is one important metric that should be considered in any report.

It’s the cost of what you have achieved.

Not only monetary cost – though that is always a fantastic way to start, that would immediately set you apart from the vast majority of people – but also the cost in terms of energy, in terms of time spent, in terms of forgone opportunities.

Adding the cost to your reports can very much give you a clearer picture of how effective your work is.

It’s surprising how many teams are not aware of how much their achievements cost.