Bad bosses

Do employees quit bad bosses? As a matter of fact, they do. And they do quit organizations that provide inadequate training and promotional opportunities, bonuses, and non-cash benefits, that foster (willingly or unwillingly) a negative climate, that assign insignificant tasks, or repetitive tasks, that do not leave enough autonomy, that do not give enough support. … Continue reading Bad bosses


When you write copy for a website, a landing page, a brochure, a banner, an email, or any other marketing or sales material, this is a great piece of advice. Except, you should actually ask that question at word level: what is this word supposed to do? Words take up precious space on screens, and … Continue reading Words