This is a mantra worth reminding, as marketers seem to forget it all the time. No one wants to hear about your product. And there are beautiful examples of what can be achieved when this becomes an assumption underlying your content strategy. It also works, by the way.


If you have to be bold about one thing in life, be bold about picking yourself. The time of waiting for others to pick us is over. Bosses, teachers, examiners, recruiters are nowadays just as powerful as we let them. Be the one to pick yourself instead. To do what you are passionate about. To … Continue reading Bold

Inspiring change

If all you give people are facts, they will take note and move on with their lives. Give them a story they can feel and relate too, and you will have their long-term attention. Give them empathy for their own story, and you will have them ready to change their behaviour.