Tag: email marketing

Choose carefully

FabrizioLeave a comment

Hubspot and Intercom are very successful companies. And on the exact same type of communication to their customer, they choose two completely different approaches.

One is before, the other is after.

One raises awareness, the other raises alarm.

One gives you agency, the other takes it away.

One is about hope (“Your contacts database is growing”), the other is about failure (“You’ve exceeded the usage”).

Also (you can’t say that from the message alone, but I’ll ask you to trust me), one is true, the other is not.

There is no right or wrong way to do stuff.

But the choices you make say a lot about who you are and what you stand for.

Good and bad start

FabrizioLeave a comment

Start the day with something that motivates you, something you can be proud of, something that is valuable.

A bad way to start the day is by checking emails and instant messages, and getting caught in answering each one of them (as well as the new ones as they come in).

A good way to start the day is by shutting down email and instant messages app, and writing that blog post that’s been on your backlog for weeks.

A bad way to start the day is with a meeting.

A good way to start the day is by dedicating your full attention to that deliverable that is waiting for your feedback.

A bad way to start the day is by checking social media accounts and a few potentially interesting websites.

A good way to start the day is by going offline and drafting the full content calendar for next quarter.

Socially responsible

FabrizioLeave a comment

Many companies claim that they will be changing the World – or the way the World does this and that. Few even actually understand what changing the World means.

In Finland, a local grocery chain has declared themselves “bully-free zone” (article linked in Finnish). And it’s a fantastic win.

Not because it’s their business. Not because they make money from it. Not because they are getting free publicity.

But because it makes sense.

  • Bullying is a problem, in Finland like anywhere else.
  • Bullying happens mainly at school or around schools.
  • In Finland in particular, kids go to school and back home on their own, from as early as 7. That makes the journey home-school-home a problem for a bullied kid.
  • This grocery chain has a lot of local stores, often not far from schools.
  • Stores employ familiar adults (you shop there every day), they are open long hours, they are well lighted (Finland gets long dark days in winter), and there’s typically other people around.
  • So, they promote that every employee at their grocery chain is a safe adult for kids to turn to when bullied.

It must be one of the best executed corporate social responsibility campaigns ever.

Artificially Indispensable

FabrizioLeave a comment

Artificial Intelligence is going to change the world. Perhaps.

But it’s not going to do it on its own. So the opportunity for all those who are interested in digging further is to become an expert in using AI to create efficiencies in different areas. That’s how you make it a more human tool and how you position yourself as indispensable in the job market.

Nobody is looking for the one who resisted the new technology until it hit the masses.

Input

Write three paragraphs about how blogging will be in 2033. Use some funny predictions with a hint of reality. Be creative.

Output

In 2033, blogging will be a dramatically different experience from what we know today. For starters, blogs will no longer require you to use a computer or laptop at all! It’s possible that by then every single person on earth will have an implanted device with an artificial intelligence that connects us directly to the internet and each other. We’ll be able to blog from our brains, with a single thought sending out a message to the world.

No longer will we have to go through the hassle of typing or clicking on buttons; instead, our thoughts and ideas will be transmitted within seconds. We won’t even need words anymore as blogging technology has advanced so much that pictures, videos, and even feelings will be automatically broadcasted to others.

Another major change that we’ll see by 2033 is the ability for us to blog in virtual reality. This means that people won’t have to just read our words, they’ll be able to experience them too! You can imagine walking into a room and being surrounded by other people’s blogs, each presented in a unique and vivid way that captures the reader’s attention like no other medium can.

Blogging is sure to be an amazing experience by 2033, and it will be exciting to see how technology continues to evolve and shape the way we communicate with one another. Who knows what else might be possible that we can’t even imagine now!

Created with Jasper.ai.

Three levels

FabrizioLeave a comment

There’s a great level of customer service. It’s personal, human, helpful, and resourceful.

There’s a basic level of customer service. It’s quick, some times robotic, a bit repetitive, not always helpful.

And then there’s a shitty level of being human. It’s arrogant, pointless, definitive, and unaccountable.

People will only remember the first and the third. Up to you where you want to be.