In our days and age of uninterrupted special offers, it's worth keeping in mind few things. Free does not exist. It's a mirage, an oasis of opportunities where all you can actually find is mere sand. That's why, for example, social networks are such a disappointing experience: not only they are not free to their … Continue reading Fair price
Why would people rent a car and not drive it? Even a service as straightforward as car rentals can have things to figure out. So chances are your product, your service, your software might not be used for the application it was originally designed for. Two points to make here. If that's the case, and … Continue reading Opportunities
Putting yourself in your customers' shoes (or in anybody else's, for that matter) is not a great advice. It might be a good introduction to the context and the surroundings of the customers, but eventually you will most likely end up taking with you a lot of your thoughts, ideas, assumptions, models, preferences, plans. What … Continue reading Talk with your customers
Your company is not going to win on features and product. It is almost boring to say this out loud, and yet many still think that the fact their product is better than their competitors' is going to give them sustainable competitive advantage. Your product needs to be good, as infallible as it can get, … Continue reading Take marketing seriously
How much do you have to insist before your customers say "yes"? https://youtu.be/s_E0CR01laQ My bank sends me a text every day to tell me there's a message for me in eServices, regarding changes to Terms and Conditions. I should go there, read it and approve it. I still haven't done that. Facebook sends me daily … Continue reading Will you take us to Mount Splashmore?
I am shopping for a new car, and only today I spent a couple of hours looking for a good option for my family and myself. With all the content and ads we are exposed to nowadays, I find it puzzling that there is no single space on the internet where I can go, say … Continue reading On-demand advertising
ABC is the trend-setting original German working glove, packed with innovative state-of-the-art technologies and super features.ABC working gloves are the only one in the world to be equipped with the new and revolutionary anti-penetration material PATENTIX® - a high-tech, ultra-strong and lightweight textile felt. The material was originally developed in the United States as part … Continue reading Who will listen?