Most people, when starting a relationship, tend to be all about themselves. Here is what I do, here is what I think, here is where I go, here is what I like. The hope, in this case, is to have someone on the other side of the table that finds what we have to offer … Continue reading Keys and locks
If you play on trite stereotypes, and execute poorly, marketing can easily backfire. When you take it off the road, on the other hand, you can have fun with it and entertain people. It's mainly a matter of personality.
A good portion of traffic on the internet is made up. Voice search optimization is not as important as we thought it was. The importance of videos for marketing has been inflated. In the first three months of 2019, Facebook has removed nearly as many fake accounts as there are real ones (2.2 billion to … Continue reading The emperor has no clothes
A couple of examples of how to make advertisement in the shape of content, or content in the shape of advertisement. Anticipated. Personal. Relevant. Both are from the last episode of the podcast Pivot, with Kara Swisher and Scott Galloway. First, around minute 19:10, during the break for commercials, Kara interviews Gavin Belson, the fictional … Continue reading Only if you kill it
You need to establish a relationship with the people you are serving, and ask them how you are doing often. Of course, this means you might not like what they have to say, your customer satisfaction score might be low, you will have to work harder, and perhaps eventually you will have to change quite … Continue reading It’s not you asking
I can find all the praises for your product or service easily. I can talk to one of your reps in minutes. If I prefer so, your chatbot will guide me to the content most relevant to my situation. I can painlessly answer a survey to help you improve your website, and with one single … Continue reading A whole lot more
There are many different ways to address any case. Unfortunately, you probably have resources (attention, money, energy, motivation) to try one or two of them at the same time. The point is then to avoid lengthy discussions about which way is the better (not to mention pointless scenario-building that change the rules of the case), … Continue reading Do, measure and adjust