The excitement of an overachievement can ruin the chances of the following run.

If the result was brilliant, why was it? What happened that made it so? Who was involved, what were the circumstances, what is likely to change? How similar is all of that to what will happen next?

All questions to answer before taking the overachievement at face value and decide that it is the new normal.

Human matter

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.

Not fit for the role

Everyone who is about to get promoted to a higher role that requires them to manage people, should sit in a meeting and demonstrate that they can:

  • Shut up.
  • Facilitate the discussion.
  • Follow up to whatever gets decided.

If they talk too much, if they interrupt others, if they ignore the person who is silent, if they don’t ask open questions and listen, if they go back to the same topics every other meeting.

They are not fit for the role.