Are you building thought leadership or are you looking for leads? It might seem like it's just a marketing question, but it is actually much more than that. Are you establishing deep connections or are you greeting everybody and move on? Are you here to make a change or to share your numbers? Are you … Continue reading The two options
Frameworks, matrices, canvas are great tools to organize thinking and guide action. And they should be approached with two things in mind. First, you need to understand how they work. To do that you often have to read articles and papers from the people who have proposed the tool you want to use, and possibly … Continue reading Frameworks
Both nice and rude are roadblocks to change. One because it hides a truth, the other because it distracts from it. Being in the middle is worth the effort.
Why would you design the inside of a package and fill it with content? Perhaps it's because it's cheap to do. Perhaps it's because you can. Perhaps it's because you want to signal status and quality. Or perhaps it's because you know your customers do recycle, they flatten the package to save room in the … Continue reading One last time
You are more ok with the idea of paying taxes if you regularly benefit from tangible services your taxes contribute to cover. The same is valid with data. The problem with companies collecting information about us is not the collection per se. It's the secrecy of the operation, the impossibility to control what is collected … Continue reading Take my data
What is the reason you give yourself to continue doing what you're doing? If it's to make things better, to support, to spread an important message, to grow and make others grow, to change toxic habits, to repair something that is worth it. That is fantastic, and you are lucky. If it's to feed a … Continue reading Give yourself a reason
You don't need another article that tells you how to get what you want to get, no other "how-to" or "five steps" guides to determine what you are going to do today. All you need is a starting point and a destination. In between is the journey. Let it be your own story.