Are you building thought leadership or are you looking for leads? It might seem like it's just a marketing question, but it is actually much more than that. Are you establishing deep connections or are you greeting everybody and move on? Are you here to make a change or to share your numbers? Are you … Continue reading The two options
Author: Fabrizio
Frameworks
Frameworks, matrices, canvas are great tools to organize thinking and guide action. And they should be approached with two things in mind. First, you need to understand how they work. To do that you often have to read articles and papers from the people who have proposed the tool you want to use, and possibly … Continue reading Frameworks
What we'd like
How would you like others to treat you? If you are having a bad day, and still need to go out to buy some groceries. You just grab the first clothes you can find and don't worry about your hair. What would you like others to say? If you are having a tough period, and … Continue reading What we'd like
Nice and rude
Both nice and rude are roadblocks to change. One because it hides a truth, the other because it distracts from it. Being in the middle is worth the effort.
Two attributes of stories
We are much more likely to show empathy to people who are not regularly in our life. That's because our partners, colleagues, bosses, friends, acquaintances, parents, kids at some point become characters in the stories we build. Stories that have two interesting attributes. First, they are unnecessarily brutal in representing our situation. We make our … Continue reading Two attributes of stories
One last time
Why would you design the inside of a package and fill it with content? Perhaps it's because it's cheap to do. Perhaps it's because you can. Perhaps it's because you want to signal status and quality. Or perhaps it's because you know your customers do recycle, they flatten the package to save room in the … Continue reading One last time
Not acting on feedback
Never act on every single piece of feedback. And be aware that not acting on feedback is a strong signal you are sending. What are you going to say when asked about it? Option number one. "I forgot". It can certainly happen, and what you are basically saying is that the relationship with the person … Continue reading Not acting on feedback
