Most people, when starting a relationship, tend to be all about themselves. Here is what I do, here is what I think, here is where I go, here is what I like. The hope, in this case, is to have someone on the other side of the table that finds what we have to offer … Continue reading Keys and locks
If you play on trite stereotypes, and execute poorly, marketing can easily backfire. When you take it off the road, on the other hand, you can have fun with it and entertain people. It's mainly a matter of personality.
A while back, I was asked to express the importance of taking a more customer-centric approach in messaging our product. The best thing I could think of was a slide with these. Seamless and secure collaboration.Simple upgrades at no charge.Connecting data from across the business.Automated business workflows.Cloud accelerated ECM.Security and compliance for all industries.Secure access … Continue reading Lost and never found
It's never a good idea to decide what's better for the customer, for example by defaulting your new application to "launch on start". Even if that would supposedly improve their experience. Particularly if you are in the business of making their digital life safer and more controlled.
A good portion of traffic on the internet is made up. Voice search optimization is not as important as we thought it was. The importance of videos for marketing has been inflated. In the first three months of 2019, Facebook has removed nearly as many fake accounts as there are real ones (2.2 billion to … Continue reading The emperor has no clothes
A couple of examples of how to make advertisement in the shape of content, or content in the shape of advertisement. Anticipated. Personal. Relevant. Both are from the last episode of the podcast Pivot, with Kara Swisher and Scott Galloway. First, around minute 19:10, during the break for commercials, Kara interviews Gavin Belson, the fictional … Continue reading Only if you kill it
What is it that you have that others don't? What can you offer that is unique, difficult to replicate and of value? What do you have to say that we have not heard a thousand times before? If you try to get the attention with something that is in abundance, the only chance you'll have … Continue reading Shout