When you write instructions, make sure you test them with those they are written for.
It is not enough to get approval from somebody who knows and already understands the process you are describing.
Otherwise, this happens.
We ask you to create your own personal account at *URL*. In case you already have a personal account created for the child from preschool, the same account is used for the registration to school. You may not use the account created for an older sibling but are permitted to add the younger sibling using the key codes below.
From instructions to register your child to school
Marketers market products. And marketers also market marketing.
Some are good at the former, few even understand that the latter is just as important.
To market marketing means promoting the role of marketing internally. It means asking around what the expectations around marketing are, kicking off a dialogue, setting and reporting on the right metrics, being consistent at building a narrative that supports all of the above.
When marketers do only market products, you see marketers going around and trying to apply the same tactics in completely different circumstances. Then coming up with a new fad to try and keep things fresh.