Go deeper

What makes you unique is not that you are customer-focused and have great communication skills.

What makes you unique is that you enjoy the challenge of finding the right audience for the company you work at, and that you dedicate effort to buy everyone in the story you are going to tell.

Lazy adjectives and terminology are particularly harmful when you use them to present yourself in the job market. They are shortcuts that flatten the contribution you have to make. They just make you feel like everyone else.

When you are about to use any of them, ask yourself three questions.

  • What do I mean with that?
  • In what situation have I proved that?
  • How can I describe that to my friend?

It will help you go deeper and unlock what it is that make you truly stand out.


The most interesting finding in this new research by MIT Sloan is the fact that failing to promote diversity, equity, and inclusion is considered a signal of a toxic culture.

Our analysis found that the leading elements contributing to toxic cultures include failure to promote diversity, equity, and inclusion; workers feeling disrespected; and unethical behavior.

It’a no longer just a matter of being fair to others who don’t look like us, don’t think like us, don’t see the world like us.

It’s a matter of business continuity.

Wake up.


What good does your resentment do?

Perhaps you have been treated unfairly. Perhaps you did truly deserve that promotion. Perhaps that person in your team is really after you. Perhaps everyone should really buy into your idea. Perhaps you do deserve more.

And what good does it do to act up because of that? How closer does that take you to your objectives?

Resentment is bad not because others might not deserve it – they usually don’t. Resentment is bad because it is not efficient.

The moment you feel it, do acknowledge it, do talk about it, and then do move on.

Two types

There are two types of company.

One starts with values and sees revenue as a sort of by-product of carefully applying values in the things they do every day, whether somebody is watching or not.

One starts with revenue and sees values as an ideal that will be possible to transform into action only after reaching a certain level of revenue/success.

There is nothing inherently good or bad in one or the other, but they represent two profoundly different ways of doing things.

As a founder, you need to know what type of company you want to build and what type of people you want to work with.

As a jobseeker, you need to know in which type of company you perform better and you feel better.

Go about it intentionally. There is nothing worst than finding yourself in the wrong group.