We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.
And now we worry that a machine can take our job?
AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.
For all the others, we still very much need you.
It’s not the rise of the robots that frightens me.
It’s the rise of all those corporatists who have forgotten that humans matter.
It does not matter who has your back, you have to be prepared. You have to know what you are talking about. You have to do your research. You have to have facts. And if you don’t, which is fair, because sometimes there’s just too much to know, just avoid the topic you are not prepared about altogether. Drop it.
There’s a point when you are winning an argument where you need to check with the situation and concede something to the part that is losing the argument. If you don’t, you are just going for the kill, and nobody appreciates that.
Stick with something long enough and it will change you.
Stick with something you have chosen, something that is difficult, something that is inspiring, something you would not normally do, something that you had wanted to do for a long time. And it will become a passion, a second nature, an habit.
Stick with something long enough and it will save you.