You can have some skills, or you can ask what skills are needed.
You can have some needs that you aim to cover with one of your demotivated employees, so that their motivation will be high again. Or you can ask them how they want to be motivated and build a playground for them to go do what they love.
You can have a wonderful idea, or you can see where there is a gap in the market and try to cover that.
You can force people into complying into what you believe will work, or you can ask them what’s their way and ensure they can pursue that.
At the end of day, it’s once again about keys and locks.
Are you a maker of keys or a seeker of locks?