If at the end of a fairly long and ambiguos onboarding, you are displayed the following message, chances are you are going to abandon the product and never come back. Of course, there's the fact that automatically charging the customer's credit card after a free trial period is a truly bad practice, and a way … Continue reading Do not bother asking
Tag: trust
Mantra
This is a mantra worth reminding, as marketers seem to forget it all the time. No one wants to hear about your product. And there are beautiful examples of what can be achieved when this becomes an assumption underlying your content strategy. It also works, by the way.
Let go
To be a leader, in life and at work, you need to let go. Let go of schedules and outcomes, experience and opinions, details and plans. Let go of control. Let go of yourself. Let go of your definition of reality. Let go of your certainties. If you cling to any of these, being a … Continue reading Let go
Worth accepting
The very same event can be described by those involved in very different ways. The same person can describe the same event in different ways at different times. Does this mean one version is the correct one and the others are wrong? When we describe what is happening to us we almost never stick to … Continue reading Worth accepting
Hiding
If there is a feature or a characteristic of your product that consistently keeps your audience from buying, you have one of two options: change the feature, or change the audience. Hiding the feature, on the other hand, is but a shortsighted and counterproductive trick. You actually want people to know about it as soon … Continue reading Hiding
Happiness
No one is responsible for your happiness but you. Not your boss, who is delaying your promotion until next year. Not your partner, who is distracted by their troubles and can't always give what you would like. Not your kids, who have been fussy lately, always trying to catch your attention as soon as you … Continue reading Happiness
Fake
[During the first three quarters of 2019], Facebook has shut down 5.4 billion fake accounts on its main platform, but millions likely remain, the social networking giant said Wednesday. That's compared to roughly 3.3 billion fake accounts removed in all of 2018.CNN Business, full article here Let that sink in. In Q3 2019, Facebook reported … Continue reading Fake
Prompt response
There are very few cases in which a prompt response is required. The more infuriating, unnerving, frustrating of messages demand that you take a step back. Clear your mind, go for a walk, take a full night of sleep, pause for a few days if necessary. Process what is going on within you, try to … Continue reading Prompt response
Break
If you have not yet, now it is a very good time to reach out to your colleagues and team members and ask how they are doing and what they need. Perhaps initially this work-from-home-with-social-distancing-and-home-schooling-during-a-pandemic sounded like a nice turn of event, something that could help people refocus and companies reorganize e restrategize. More than … Continue reading Break
Subtractive
Whenever you make a decision, something is left behind. Not necessarily something bad. It might be a great idea, a wonderful opportunity, a majestic new era. The better the people around you, the better what is discarded will be. And yet, it needs to be this way, because there is no time, energy, resources, speed … Continue reading Subtractive
