Go big, go small

To go big, you have to go small.

To become a master, you have to narrow your focus.

To grow your company, you have to narrow your target market.

To make your job profile stand out, you have to narrow (and perfect) the things you tell about.

It is counterintuitive, and that’s why so many people get this wrong. But the only way to go big, is to go small.

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