What you create is not going to be consumed the way you thought it would.
There is no education. There is no explaining. There is no walkthrough. The only way you address this is by committing to a practice of research.
Ask.
Listen.
Aggregate.
Adjust.
Ask.
Listen.
Aggregate.
Adjust.
It might be that at some point what you create is no longer what you want to create. It is not likely, but it is a possibility.
In that case, move a step away and start over.
Ask.
Listen.
Aggregate.
Adjust.
[…] better one is: Who can aggregate customer research and plan […]
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