Your company is not going to win on features and product. It is almost boring to say this out loud, and yet many still think that the fact their product is better than their competitors' is going to give them sustainable competitive advantage. Your product needs to be good, as infallible as it can get, … Continue reading Take marketing seriously
Tag: content marketing
A question worth asking
There's a question you can ask (yourself or your team) every time you are working on a piece of copy to communicate your brand, your product, your company. Say, for example, you are working on the copy for the hero of your website. The question is: How many companies could claim exactly this? We believe … Continue reading A question worth asking
Will you take us to Mount Splashmore?
How much do you have to insist before your customers say "yes"? https://youtu.be/s_E0CR01laQ My bank sends me a text every day to tell me there's a message for me in eServices, regarding changes to Terms and Conditions. I should go there, read it and approve it. I still haven't done that. Facebook sends me daily … Continue reading Will you take us to Mount Splashmore?
Features vs value
I got recently reminded of how difficult it is to take the perspective of the customer when you are trying to sell your product. We were going through an exercise aimed at understanding what is the value our product delivers in front of certain pain points our target customer is facing. This was the pain … Continue reading Features vs value
A reminder
What would be of your marketing if tomorrow you would be left without behavioural information, pixels, tracking, preferences, and so on? Just a reminder that the tools you use today to deliver your message are just tools. Much more important is what's behind that: what you stand for, what your customers stand for, what your … Continue reading A reminder
On-demand advertising
I am shopping for a new car, and only today I spent a couple of hours looking for a good option for my family and myself. With all the content and ads we are exposed to nowadays, I find it puzzling that there is no single space on the internet where I can go, say … Continue reading On-demand advertising
Who will listen?
ABC is the trend-setting original German working glove, packed with innovative state-of-the-art technologies and super features.ABC working gloves are the only one in the world to be equipped with the new and revolutionary anti-penetration material PATENTIX® - a high-tech, ultra-strong and lightweight textile felt. The material was originally developed in the United States as part … Continue reading Who will listen?
