When you launch a rebrand, it's often better to just rip off the bandaid. One piece of evidence. Google launched Workspace today, as a replacement to Google G Suite offering. Microsoft launched Microsoft 365 six months ago, as a replacement (?) to Office 365 offering. Judge for yourselves.
Tag: customer experience
Damages
Scoring a point, winning an argument, having it your way. They might all seem like great things, except the damages they make are often greater than the satisfaction they bring. If you find this difficult to grasp, think back at the last time you failed to score a point, you lost an argument, you did … Continue reading Damages
What might be
If you only look at what was and what is to shape what might be, things are going to be extremely difficult. At any point in time, the market is cluttered. It is challenging to compete with incumbents, new players, alternatives, and outsiders. If you want to excel, it is going to be an uphill … Continue reading What might be
Better questions
Are you good? and Can you tell me of a time you have been good? are clearly two very different questions. The first one is instinctive, of course I am good. The second one activates the slow part of the brain, the reflective part, and is way more difficult to lie to. Behavioral questions like … Continue reading Better questions
Choice
When you have the choice, when no one is watching, do you choose the product or service you are trying to sell, or one of the alternatives? This might seem like an unnecessary question, yet honest answers could surprise, particularly when digging into the various uses a product or service is supposed to have. At … Continue reading Choice
Bold models
The great thing about shipping content that matters to your own audience is that you can let them choose how much they are willing to pay for it. And in average, you will get a fair compensation. Business models have been turned upside down in a world where everybody is a content creator. There is … Continue reading Bold models
Empty house
When you are on the market to buy a house, and you start going around to see some of them, you will probably feel better about those who have furniture in it. Even when you actually plan to get rid of everything and bring your own furniture in. An empty house is often difficult to … Continue reading Empty house
Specific
Would you rather buy services from: A company that promises to improve your workforce efficiency;A company that promises to reduce the lead time of your projects by 10%;A company that promises to digitalize your paperwork and automate some of the most tedious of your processes, therefore reducing lead time of your projects by 10%;A company … Continue reading Specific
Elsewhere
Things that will make people stop listening and move their attention elsewhere. Raising your voice. Interrupting. Antagonizing. Being self-important. Imposing your own topic. Using more than three items in a list. Not making pauses. Technical jargon. Not letting the other speak. Getting distracted. No form of personalization. It does not matter if your idea is … Continue reading Elsewhere
Mess
What HBO is doing with their streaming offering is the perfect example of how bad marketing can ruin a great product. Having three brands (HBO Max, HBO Go and HBO Now) to essentially serve the same audience has created a lot of distraction and confusion, and it has not helped one bit in delivering the … Continue reading Mess
