What would be of your marketing if tomorrow you would be left without behavioural information, pixels, tracking, preferences, and so on? Just a reminder that the tools you use today to deliver your message are just tools. Much more important is what's behind that: what you stand for, what your customers stand for, what your … Continue reading A reminder
Tag: customer experience
On-demand advertising
I am shopping for a new car, and only today I spent a couple of hours looking for a good option for my family and myself. With all the content and ads we are exposed to nowadays, I find it puzzling that there is no single space on the internet where I can go, say … Continue reading On-demand advertising
Who will listen?
ABC is the trend-setting original German working glove, packed with innovative state-of-the-art technologies and super features.ABC working gloves are the only one in the world to be equipped with the new and revolutionary anti-penetration material PATENTIX® - a high-tech, ultra-strong and lightweight textile felt. The material was originally developed in the United States as part … Continue reading Who will listen?
Begin with listening
An important reminder by Bernadette Jiwa. If you want to be listened, begin with listening. If you want to be heard, begin with hearing. If you want to lead, begin with opening to the people you want to lead. If you want to sell something, begin with understanding the people you want to sell to. … Continue reading Begin with listening
The quit stage
Content marketing cannot just be an excuse to collect an email address. I give you my contact because I am interested in one piece of your content. You follow up to ask if I enjoyed it, and then you start sending out regular emails I have not asked for, on topics that barely touch on … Continue reading The quit stage
Right in the moment
As an Italian abroad, I am a huge importer of pasta from Italy. When I saw this today, I got hopeful. The packaging is in Italian, but what got my train of thoughts started was the little branded tape that sealed the thing. It reads "comesifagarofalo.it". A custom site the producer really wants me to … Continue reading Right in the moment
Metrics that distract
Reading this reminded me of the time I found a job ad for Social Media Manager listing 1,000 (or was it 10,000) friends on Facebook as a requisite to apply. We are easily mislead by what is not important, and so we believe that doing Marketing on social media is about metrics that are as much … Continue reading Metrics that distract
