If you are looking for a way to align across teams, start with definitions. Particularly, definition of metrics and KPIs.
A meeting is a meeting, right? Think again.
A signup is a signup, right? Think again.
A sequence enrolment is a sequence enrolment, right? Think again.
Going through what things mean, exactly, can be a painful, unnerving, boring process. And nobody ever wants to actually ask the question.
But when it’s done and documented, there’s immediate alignment and clarity.