Bandaid

When you launch a rebrand, it's often better to just rip off the bandaid. One piece of evidence. Google launched Workspace today, as a replacement to Google G Suite offering. Microsoft launched Microsoft 365 six months ago, as a replacement (?) to Office 365 offering. Judge for yourselves.

Specific

Would you rather buy services from: A company that promises to improve your workforce efficiency;A company that promises to reduce the lead time of your projects by 10%;A company that promises to digitalize your paperwork and automate some of the most tedious of your processes, therefore reducing lead time of your projects by 10%;A company … Continue reading Specific

Mess

What HBO is doing with their streaming offering is the perfect example of how bad marketing can ruin a great product. Having three brands (HBO Max, HBO Go and HBO Now) to essentially serve the same audience has created a lot of distraction and confusion, and it has not helped one bit in delivering the … Continue reading Mess