The inability to listen. The idea that by interrupting and telling your story people will be amazed. The practice of segmenting into hundreds of small niches to feed them whatever they want today. The ideas of optimization, hacking, ranking, fans and followers. The belief that data is better than interactions. The effort to second-guess needs … Continue reading What marketing is not
Tag: customer service
Customer disservice
We are all lazy as customers, and somehow we forget this basic fact when we change our dress and become business people. Hi Generic User Thank you for contacting Support. We appreciate your time and effort invested in contacting us. It is unfortunate that you are facing issue with your product. Need not to worry … Continue reading Customer disservice
Exceptions and rules
If a customer (or a potential one) shows up with a request that is not in line with your procedures, processes, habits, or even product or service, the generous thing to do is to make an exception. If that requests gets asked more and more, than you have two options. Change your procedures, processes, habits, … Continue reading Exceptions and rules
