A positioning statement is not for everybody.
It’s supposed to divide, in order to conquer. It’s supposed to draw a clear line between trite practices and a new way. It’s supposed to be met with opposition, disdain, surprise, resistance – first of all, from those who are supposed to approve and support it.
If a positioning statement does not do that, it’s not a positioning statement.
This IS a positioning statement.
Love it or hate it. That’s the whole point.
You've got this 