If you play on trite stereotypes, and execute poorly, marketing can easily backfire. When you take it off the road, on the other hand, you can have fun with it and entertain people. It's mainly a matter of personality.
A couple of examples of how to make advertisement in the shape of content, or content in the shape of advertisement. Anticipated. Personal. Relevant. Both are from the last episode of the podcast Pivot, with Kara Swisher and Scott Galloway. First, around minute 19:10, during the break for commercials, Kara interviews Gavin Belson, the fictional … Continue reading Only if you kill it
When choosing someone for a task, make sure you clarify the reason why they've been chosen. You were the first one entering the door this morning. Everyone else is very busy at the moment. We've already purchased a license for you. I allocated the tasks so that everyone has a fair chance to show their … Continue reading Chosen
No company intentionally goes against its interests, the so called shareholders value. Some companies, though, pursue shareholders value in the long term. And not surprisingly, by doing so, they also manage to more positively contribute to the communities they operate in. Other companies, instead, pursue shareholders value in the short term. And when doing that, … Continue reading Interests
If you are lucky enough to see your company growing, or if you are an early stage employee at a growing company, here are four things for you to consider. Four things I have consistently seen working when taken into account, or snowballing into disasters when disregarded. As you promote people into managerial positions, make … Continue reading Going about growth
Marketing is often about doing what is right. As in this beautiful, clear, honest page by Netflix introducing their free trial. They don't fear you won't like the service, and so they are straighforward about when the trial will end (even before you sign up). They will also let you know three days earlier, so … Continue reading Right and funny
Kantar Millward Brown has found that the more you try to say, the less likely your message is going to get across and stick. A great reminder for all the times we are tempted to tell of all the great things our product does, of all the features our service has, of all the magic … Continue reading One message