It might be that everyone is out there waiting for you to come out with the new feature. Perhaps your detractors are just waiting for you to trip and your competitors can’t wait to see the sneak peek of your new product. Somebody for sure has also set an alert to track everything that you are doing and beat you to it.

Or maybe not.

The point is that the time you spend worrying about all these unlikely scenarios – let’s accept it, in most cases we are not that important – is time you could invest to put your work out there and get people excited about it.

Caution does not spread.