Different meals

Everyone can do marketing.

It’s something most marketers have heard at one point or another of their career.

Of course, what that means is that everybody can do marketing tactics. Or even better, everybody can think of marketing tactics.

Because marketing tactics are intuitive and they are something we are exposed to (as consumers) every single day.

Where marketers can get a real edge, though, is using those tactics within the framework of a marketing strategy that fits the specific market. And do that consistently and over time, measuring results and getting better.

That’s not something everyone can do. It is actually something most people struggle to wrap their minds around.

You might think about it this ways.

On one side, you have the day when you just open the fridge, pick whatever it is that is in there, and try to organize some decent food for you lunch.

On the other side, you have the day when you plan your meal, you do grocery shopping accordingly, you follow a recipe a dear friend shared, and you end up with exactly the dish you wanted to eat.

I know which one I prefer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s