It is understable to be wanting to learn from winners. To look up to them as if they were demi-god, to try to absorb all of their practices, strategies, tactics, to susped our disbelief when reading of their heroic feats, to become at times obsessed with their words and spread them as if they were … Continue reading Give me your losers
I was enjoying some of the early Spring ("early" for Finnish standards) with my daugther yesterday, as she was playing on the trampoline. She was jumping amazingly, doing flips I had never seen her doing before. She was gaining confidence, until she miscalculated and slightly hit her head on the rubber surface of the trampoline. … Continue reading Out of fear
We are hitting our heads against a wall. For years, we have believed in the myth of "free". Listening to music was free, watching a video was free, posting your piece of content was free. Whether you were an individual or a company, you could get in front of a fairly wide audience with a … Continue reading There is no such thing as a free social media platform
One week ago I got stuck. I had 98 blog post published, and was about to write number 99. The night before, I had prepared a LinkedIn article to celebrate post number 100. I was quite proud of the result, and I felt on a roll with writing. I started thinking that perhaps I could … Continue reading On getting stuck
Time is limited and it is one of the most critical resources. Contrary to money, that can be spent on multiple different things (when you have it), time is a trade-off matter. And for this reason, how it is invested is extremely important. I do not have time to develop my team members. I am … Continue reading Time
The inability to listen. The idea that by interrupting and telling your story people will be amazed. The practice of segmenting into hundreds of small niches to feed them whatever they want today. The ideas of optimization, hacking, ranking, fans and followers. The belief that data is better than interactions. The effort to second-guess needs … Continue reading What marketing is not
Feedback is important, and as I wrote before the only thing to say when we get it is "thank you". Yet, we should not fall into the trap of taking action on every piece of feedback we get. Feedback is about the person who is giving it much more than it is about the person who … Continue reading When does feedback matters?