Content marketing cannot just be an excuse to collect an email address. I give you my contact because I am interested in one piece of your content. You follow up to ask if I enjoyed it, and then you start sending out regular emails I have not asked for, on topics that barely touch on … Continue reading The quit stage
Tag: failure
Right in the moment
As an Italian abroad, I am a huge importer of pasta from Italy. When I saw this today, I got hopeful. The packaging is in Italian, but what got my train of thoughts started was the little branded tape that sealed the thing. It reads "comesifagarofalo.it". A custom site the producer really wants me to … Continue reading Right in the moment
In search of a sweet spot
Taking responsibility is important, and it shouldn't mean we have to beat ourselves up. Not beating ourselves up is wonderful, and it shouldn't mean we don't have to take responsibility. There's a sweet spot we are looking for here. It's the point at which we understand that things happening are never fully one's fault, we … Continue reading In search of a sweet spot
Deaf to ads
Banner blindness is a concept that dates back to 1998. It is a phenomenon according to which when scrolling a web page, we consciously or unconsciously ignore banner like information. As consumers (and therefore advertisers) shift towards audio consumption, I have the impression we are also developing a sort of advertising deafness. Similar to banner … Continue reading Deaf to ads
Bending the rules
We are all subject to the pitfalls of "this time will be different". Sometimes ago, I was listening to a podcast featuring Guy Kawasaki. Guy promotes a pretty interesting and well known framework for presentations - the 10/20/30 rule. That is to say 10 slides, in 20 minutes, with text on the slides set at … Continue reading Bending the rules
Adjusting expectations
It is very easy to hide when we can't deliver. When we have promised to do something, and then things changed unexpectedly, the most trivial thing to do is pretend the promise was not made in the first place. Not explaining what went wrong. Not answering to the request of clarification. Not showing up the … Continue reading Adjusting expectations
Isolated acting
Your actions will have a much higher impact if they fit in a story you live every day. Your feedback will be taken more seriously if it's part of a more general attempt to genuinely help move the situation forward. Your survey will get a better response rate if it's framed in an ongoing effort … Continue reading Isolated acting
