If you have an idea to spread, a change you care to see happening, a product to market, the first question should not be “where is my audience?”.
The first question should be “who is my audience?”.
It is a shift in perspective.
From desperately moving from one channel to the next (and mastering none), with messages that are ineffective (because they are either about you or they aim to appeal to too many), to already knowing where you will be tomorrow.
It is the way to become master of your own future.
Many call it strategy.