When nothing is important

When everything is important, nothing really is.

Because people have a limited amount of resources to dedicate to you and your agenda. And so, if you aim at keeping their attention high at all times, with one request after the other, all in the same tone, with the same gravitas, delivered with the same sense of urgency, you will eventually exhaust them.

Choose what is important carefully and dedicate to it most of your (and others) efforts.

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