When you start something new, it is difficult to anticipate where that will be going.
Perhaps you buy a tool, you set up a process, you hire a few people, you add a contacts field in your CRM, and then after one or two years you find yourself in a completely different situation, and the thing that used to work (kind of) now clearly does not work anymore.
The problem though starts when you avoid auditing and resetting, and instead add more on top of what is not working. Another version of the tool, more people, a new step in the process, one more contacts field in the CRM.
Before you start adding, be sure to audit and reset.
It takes time, it might feel like a failure, and it’s not always pleasant. But that’s how you make the most out of what you will decide to bring in next.