And the winner is

What is the value of:

  • An award that has your name on it?
  • An award you have paid money to get?
  • An award that is given to everyone who participates?
  • An award that nobody knows about?
  • An award you and your team have worked hard to achieve?

In the end, most people who visit your website can’t really tell the difference. That’s why awards as marketing tools are little more than organizations talking about themselves.

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