The idea that by hiring more you will get more business is flawed.

The idea that by implementing more processes things will be running more smoothly is flawed.

The idea that by buying a new tool your employees will suddenly start to make sense is flawed.

The idea that by acquiring more customers your product will finally take off is flawed.

Hiring, processes, tools, and customer acquisition are fantastic ways to achieve goals, but they do not work in the same manner in all contexts. And particularly, they are not a cure for some fundamental flaws your organisation might have.

A general rule of thumb: if it works with ten people, you are ready to move to one hundred, one thousand, one million.

If it does not work with ten people, though, it’s time to go back to the drawing board and find a new way to make it work.