In the past four years, I have only replied to four cold outreach from sales or business development reps.
In two cases, I already knew the company. Their brand was so popular in my circle that I was just seeking an opportunity to work with them. When the sales reps reached out, I was sold already. I booked a meeting, and from there on it was just a matter of how.
In one case, the sales rep really put work and effort at personalising the outreach. I did exchange some emails with them, and the whole thing turned into a deal with another side of the organisation a few months later.
In one case, there was an offer for a €125 Amazon voucher to attend a demo. I did reply, the thing got too complex, and since I had absolutely no interest in the tool they were selling, I gave up easily and with a smile on my face.
I can’t say how many others I have gotten, but they all went to the trash bin or ended up accompanying some pungent posts on social media.