Three things to consider when you write new marketing content.

1. It needs to be relevant to your audience – “me” is not relevant.
2. It needs to be different from what is out there.
3. It needs to be distributed in a channel where your audience hangs out.

All of the above needs research, so writing marketing content never starts with a blank page and very rarely starts with a brilliant idea. It starts with questions, data, insights, and the right expectations about how long it takes to make it all come together.