A pervasive offering is not going to make you win.
A best-in-class solution is a fake promise.
Seamless integration with other tools is a given.
An optimized tool to increase productivity is just not enough.
A customer-driven way to increase leads is meaningless.
Unless it is to describe something that’s truly making you stand out, avoid using adjectives in your copy. Their use is inflated and they do not add any meaningful hint at the value you deliver.
They are a lazy shortcut.
Take the time to explain instead. In as little words as possible. In a clear language. In words your audience can relate to (and other audiences can’t).
Do the work.
You've got this 
[…] Lazy adjectives and terminology are particularly harmful when you use them to present yourself in the job market. They are shortcuts that flatten the contribution you have to make. They just make you feel like everyone else. […]
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