Aligning

Internal alignment is often that spot where every manager in the organization is happy, while everyone looking from the outside (customers included) have no clue what is going on.

Aligning is important, but it needs to happen on broad topics. Values, principles, long-term targets.

When alignment gets down to the tactics, to the details, it turns into agreement. It becomes a patchwork that at best reflects the ego and desires of a limited amount of people.

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