One and many

You have one single product and multiple ways to tell about it.

That does not mean that you have to tell a different story every time you talk to a different audience. It means that you need to be sensible enough to adapt your story to match the language and the background of the audiences you care about (i.e., that make you money).

The drill goes like this.

  1. Work on your story.
  2. Identify your audience.
  3. Research your audience.
  4. Translate your story in a language that your audience can understand (without changing it).

You can’t have 2, 3, and 4 if you have not started with 1. And at the same time, you can’t pretend 1 to be effective if you are not following up with 2, 3, and 4.

When you get to 4, that’s the time to be consistent, over a period of time, to see if you have worked, identified, and researched well.

It’s a tough job. It is long-term.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s