When we hear, read, or consume content, all we get is often about us.

Our fears, expectations, experience, knowledge. What we think about the author, about the medium, about the source. The day we are having, the day we are not having. Likes and dislikes. How confident we are today, what we have been told yesterday, where we are going tomorrow.

In order for us to learn, we need to be able to put all that on hold. To make it about the one delivering the message. To suspend our reaction and just be hearing, reading, consuming content in the moment.

If we do not that, everything will just be a confirmation of what we already know.