Alignment

Every single company is on a mission to talk about value. Value proposition, value selling, value chain, added value. And (almost) every single company fails to appreciate what value is.

That’s because value is defined not by your management, but by your customers. It is not about increased productivity or improved workforce efficiency, but it’s about what you enable your customers to do day after day (to increase productivity and improve workforce efficiency).

Value is how, what, and why.

It is one of the most difficult lessons to understand and put in practice. It is the only way to find a unique and consistent way to talk about value across people, deparment, and stakeholders. It is the alignment you are missing.

It is worth it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s