Every single company is on a mission to talk about value. Value proposition, value selling, value chain, added value. And (almost) every single company fails to appreciate what value is.

That’s because value is defined not by your management, but by your customers. It is not about increased productivity or improved workforce efficiency, but it’s about what you enable your customers to do day after day (to increase productivity and improve workforce efficiency).

Value is how, what, and why.

It is one of the most difficult lessons to understand and put in practice. It is the only way to find a unique and consistent way to talk about value across people, deparment, and stakeholders. It is the alignment you are missing.

It is worth it.