When you put your idea out, it is the whole world to you.

For anybody else, it is just one of the hundreds heard in the past few days.

This is a gap that drives a lot of misunderstanding (“that’s not what I meant!“), frustration (“they do not care!“), and missed opportunities (“I give up!“).

It is a gap that is your responsibility to fill.

And so, when you put your idea out.

Go straight to the point. We might get interested in the background story at some point, definitely not the first time we get in touch. What do you do? Why do I care? Keep it short, actually shorter.

Make it stand out. You will not break through the noise if you just repeat what others are saying. The way they are saying it. My idea will increase your team’s productivity! It will save you money! It will make your floors shine brighter! Pass.

Make it relevant. And I am not sure if I should rather say specific. Generic messages that aim for the masses are doomed these days. Aim carefully, and craft it as if your audience’s well being would depend on it.