The perfect excuse

They don’t care.

It’s the perfect excuse, an impenetrable shield when we have something to ship.

It’s perfect and impenetrable because of course they do not care.

Why should they? Why should somebody that is not you care about the job you have to do, the impact you are trying to have in the world, the change you are out to make?

Perhaps, all of that is going to impact more people than anything else before. And yet until the impact has happened, until everything is done and complete, until you’ve moved on to something else (and perhaps even for a little while after that), no one will care.

If we are doing things with the expectation that others will confirm their validity, that they will see how great they are and give us some sort of reward, we are already set up for failure.

Important job is for ourselves in the first place.

It’s the type of job you would do when nobody is watching, when you are left alone, when you have no team and no company. It matters to you, and that’s why you should go ahead and ship it. All the others will give it a look, at best, and then move on with their big thing.

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