Everyone wants to be liked. But there is a different between striving to be liked in the moment and striving to be liked in the end.

To be liked in the moment means that you are betting on your capacity to escape immediate evaluation. It’s about being erratic, leveraging every situation, and since people talk, caring about short-term benefit.

To be liked in the end means that you are betting on the capacity of people to judge by themselves. It’s about consistency, authenticity, and long term.

So, the choice is not really between wanting to be liked and not wanting to be liked.

It’s a choice between now and forever.