Claim

Many restaurants claim the serve Italian food. Few actually do.

Many managers claim they give freedom to their employees. Few actually do.

Many start-up claim they are out to change the world. Few actually do.

Many people claim they are the best in their field. Few actually are.

Many influencers claim they have influence over their audience. Few actually do.

As it turns out, the more you claim, the less you do.

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