One piece is many pieces

A piece of content is many pieces of content.

A webinar is a webinar, and it is also a blog post, short clips for social media, multiple banners for different campaigns, an infographic with insightful numbers.

A case study is a case study, and it is also multiple blurbs for your landing pages, a script for a video explainer on the impact of your product, copy for campaigns, testimonials for your social posts.

A video tutorial is a video tutorial, and it is also a blog post good for people trying to figure out what your product can do, screenshots for a knowledge base article, on-boarding content for new employees.

The reason why you need a content engine is not to produce more content, but to make the most out of the content you already have or are about to have.

That’s what makes the difference.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s