The current situation is unprecedented. The pandemic is putting a strain on everybody. A huge amount of people have suffered serious consequences.
And if after two years your company is still using Covid as a tentative reason to excuse poor customer service, delayed deliveries, price increases, product shortages, it’s time for you to stop.
Rethink your business, instead, and figure out a way to provide the experience people expect.
That’s your responsibility.
Note: the image of this post is from Tom Fishburne @Marketoonist.