If at the end of a fairly long and ambiguos onboarding, you are displayed the following message, chances are you are going to abandon the product and never come back. Of course, there's the fact that automatically charging the customer's credit card after a free trial period is a truly bad practice, and a way … Continue reading Do not bother asking
Tag: fail
Gap
And of course, this is a direct consequence of the fact that concepts are susceptible to different interpretations. As long as organizations will continue approaching culture as a list of evocative words, the gap between culture (what management wants) and climate (what employees experience) will remain wide. And values statement will be abstract, generic and … Continue reading Gap
Google's mission used to be "to organize the world's information and make it universally accessible and useful". It still is. Yet, that's no longer what Google does. Google is now in the business of deciding what information is and what it is not, it shapes the way people consume the internet and its content, with … Continue reading Google
Reassurance
People seek reassurance. That's true also for business buyers. And so, the sense of urgency, threat, panic that transpires from your content is most likely driving them away. People seek reassurance. That's true also for employees. And so, the unilateral changes, the top-down priority, the additional stress that are communicated with dry words are most … Continue reading Reassurance
A selfish act
There's plenty of leaders out there these days delivering bad news. And if there's one thing they should avoid when the time comes, is trying to frame it in a positive light. Particularly if they do not give space to the receiver to digest it all and get there themselves. Sure, laying employees off can … Continue reading A selfish act
Finite
At any one point in time there's an infinite number of possibilities around you. The number of possibilities to do good is infinite as well. Sounds like a positive thing, and it is, but if you keep moving from one possibility to the next, if you are overwhelmed by their numbers, if you lose focus … Continue reading Finite
The difference you make
Generosity and kindness work very well as a marketing tactic, particularly in times of uncertainty and discomfort. If you have something valuable to share, do it. But value is not measured on your income statement, in this case more than ever. It is measured in the impact you have on those you serve, in the … Continue reading The difference you make
Global threat
A global threat should not be a reason to point fingers, to upsell, to market, to do brand awareness, to interrupt attention, to retract within our ideologies. It should be an opportunity to come together and together bring the situation back to normality. Can we do it?
What we are not
What we are not helps define what we are. Yet certainly, that cannot end there. This is particularly true when we compete, when we try to influence, when we run against something that is already established. We need to differentiate, and that cannot be done by merely saying "not-the-other". The more you let this message … Continue reading What we are not
Against common sense
Sometimes things do not turn out to be as they should have. And so, a podcast ad by Dashlane that follows the general rule for which you are supposed to leverage the potential of the channel might fall flat. Simply because it is not enough to go on a show that often aims at social … Continue reading Against common sense
