Four ways companies can decide to (automatically) answer an application for an open position. #1*crickets chirp* #2Hi, we have received your application. Best Regards. #3Hi *candidate name*,Thank you for your interest in *company name*! We wanted to let you know we received your application for *open position*, and we are delighted that you would consider … Continue reading Auto reply
Tag: fail
The greatest illusion
Here is an extract from the lawsuit that is rocking social media, particularly interesting for marketers. 253. For example, as a result of Facebook’s unlawful conduct and harm to competition alleged above, advertisers are harmed by a lack of transparency about Facebook’s reporting metrics, inability to audit Facebook’s reporting metrics, unreliable metrics due to Facebook … Continue reading The greatest illusion
Productivity score
There is no evidence correlating longer hours with increased productivity. If anything, there is evidence that after a certain threshold (that might depend on the type of job), your productivity goes down (some evidence here and here). Sure, you still get something done on your 60th, 70th or 80th weekly hour of work. It is … Continue reading Productivity score
Building relationships
The way you communicate reality is often more important than reality itself in building bonds. Or breaking them. Say you have to share a decision with your team, one that is not fully fair, one you were not involved in making, one that will not make them happy. You can state the fact, and say … Continue reading Building relationships
Bandaid
When you launch a rebrand, it's often better to just rip off the bandaid. One piece of evidence. Google launched Workspace today, as a replacement to Google G Suite offering. Microsoft launched Microsoft 365 six months ago, as a replacement (?) to Office 365 offering. Judge for yourselves.
Disservice
That idea you oppose, most likely it has some valid arguments backing it up. By diminishing the idea, refusing to listen to it, sushing those supporting it you are doing everybody a disservice. You are doing your counterpart a disservice, as you do not leave them the space to express their view and see if … Continue reading Disservice
Mess
What HBO is doing with their streaming offering is the perfect example of how bad marketing can ruin a great product. Having three brands (HBO Max, HBO Go and HBO Now) to essentially serve the same audience has created a lot of distraction and confusion, and it has not helped one bit in delivering the … Continue reading Mess
Do not bother asking
If at the end of a fairly long and ambiguos onboarding, you are displayed the following message, chances are you are going to abandon the product and never come back. Of course, there's the fact that automatically charging the customer's credit card after a free trial period is a truly bad practice, and a way … Continue reading Do not bother asking
Gap
And of course, this is a direct consequence of the fact that concepts are susceptible to different interpretations. As long as organizations will continue approaching culture as a list of evocative words, the gap between culture (what management wants) and climate (what employees experience) will remain wide. And values statement will be abstract, generic and … Continue reading Gap
Google's mission used to be "to organize the world's information and make it universally accessible and useful". It still is. Yet, that's no longer what Google does. Google is now in the business of deciding what information is and what it is not, it shapes the way people consume the internet and its content, with … Continue reading Google
