Get out of the way

At your company, who is responsible for what?

Who do you go to when a new page needs to be added to the website? When a campaign is not performing well and needs changes? When you do not know if a campaign is performing well? When your new service might benefit from a repositioning? When you are considering whether to enter a new market? When a new policy needs to be reviewed?

The point is, it can’t be always the same person. That creates bottlenecks, and at the end of the day one person cannot have all the answers. Also, it can’t always be a group of people (typically the same, the management team). Seeking buy-in from everybody is in itself a bottleneck, and somebody who is good at product development is probably not the best person to advise on brand strategy.

Who is responsible for what – that is something that, as a leader, you need to figure out early on.

Once you have done that, once you have trusted somebody to make decisions, once you have agreed on how you are going to be kept in the loop, once you have defined the metrics to track to measure progress.

Just get out of the way.

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