Many business books (strategy books, leadership books, self-improvements books) present their ideas in a villain vs hero way.

On one side, there are undesirable strategies, leadership styles, behaviours, tactics and on the other are desirable strategies, leadership styles, behaviours, tactics.

And this is where they fail to inspire change, for two reasons mainly. First of all, very few people identify with the villain – I am not the villain, then why should I change?. And secondly, the positive features of the hero are presented as innate, almost magical – I am not a demi-god, so why bother?.

A villain turned hero approach would probably be more effective. It would humanize failure, introduce shades of grey, and make the whole story more approachable and relatable.

This is something to keep in mind also for the next story you are going to tell.