There is one absolute truth. And that truth is that no one is ever going to care as much as you do.

No one is going to care about how brilliant you are. And you ARE brilliant. But no one is going to care. Of course, that can change if you put your brilliance at the service of something that touches enough people, in a consistent way, over a period of time. Without getting demotivated because for a long time no one will care.

No one is going to care about the good job you are doing. And you ARE doing good job. But no one is going to care. Of course, that can change if your job touches enough people, in a consistent way, over a period of time. Without giving up because for a long time no one will care.

No one is going to care about your success, your breakthrough, your next big idea. And you MIGHT achieve just that at some point. But no one is going to care. With the exception, perhaps, of those few who have been touched by it, in a consistent way, over a period of time. Because you have not cared that for a long time no one cared.

The point is, no one cares is no longer an excuse. It is a reality. One that you need to turn around to your advantage.

When will you do that?