When you are sending a message to the mass, the tendency is to make it as all-encompassing as possible, and by doing that you probably fail to make it relatable, motivating, effective.

A great example is what happens every year when companies share season’s greetings with their audience. And as it is possible to send a Merry Christmas and Happy New Year (accompanied by the emoticons of your choice) to a vast number of people, individuals got lazy as well.

Next year, instead of sending a mass message to all your team, your group of friends, your family, pick a finite number of people that had a significant impact on your life in the past twelve months, and share a personal and emotional message with them. Tell them why this Merry Christmas is different. Tell them what they mean to you. Tell them how they have succeded in their job. And let them know why you want them close in the New Year as well.

The return on this small investment will be huge.

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