What HBO is doing with their streaming offering is the perfect example of how bad marketing can ruin a great product.

Having three brands (HBO Max, HBO Go and HBO Now) to essentially serve the same audience has created a lot of distraction and confusion, and it has not helped one bit in delivering the image of quality HBO is recognized for worldwide.

They will fix it sooner or later, and they will most likely get past it, because they are HBO. Your organisation, though, is not. Take marketing seriously.